Academic structure, teaching phases, and curriculum for Master's Media at IULM University.


Strategic Communication
Teaching phases
Year 1 - Core strategic communication
Strategy, corporate and crisis communication, data analysis for decision-making, and a foundation in social media and artificial intelligence applications.
Year 2 - Specialisation (Corporate Communication track and others)
Advanced electives in relationship governance, data management and interpretation, governance of intangible assets, organisational-behaviour management and neuromanagement strategies.
Applying to IULM University?
Students Traffic verifies seat availability, checks current recognition status, and prepares your complete application for IULM University. The consultation is free.
Academic structure, teaching phases, and curriculum for Master's Media at IULM University.


Strategic Communication
Teaching phases
Year 1 - Core strategic communication
Strategy, corporate and crisis communication, data analysis for decision-making, and a foundation in social media and artificial intelligence applications.
Year 2 - Specialisation (Corporate Communication track and others)
Advanced electives in relationship governance, data management and interpretation, governance of intangible assets, organisational-behaviour management and neuromanagement strategies.
Applying to IULM University?
Students Traffic verifies seat availability, checks current recognition status, and prepares your complete application for IULM University. The consultation is free.
Optional dual-degree exchange
Second-semester study abroad at Cardiff Metropolitan University (UK) or UWA in Perth, Australia, earning an additional specialisation credential alongside the IULM degree.
Tuition fee and hostel estimate
Year-wise cost data is not currently published for this program.
Training & support
Practical training & industry exposure
IULM's Career Service and Business Relations Office arranges curricular and extracurricular internships (minimum two months full-time) across public relations, communication, advertising, marketing, tourism and publishing, which students in Corporate Communication and Public Relations can take in place of an elective activity. The dual-degree Master's in Hospitality and Tourism Management sends students choosing the Hospitality and Tourism Management specialisation to the University of Central Florida's Rosen College of Hospitality Management (ranked 1st in the US and 2nd internationally for hospitality and tourism programmes in the 2026 ShanghaiRanking subject tables) for their second year, with 14 exchange destinations worldwide and the option to earn a Certification in Hotel Industry Analytics (CHIA); students choosing the Sustainable Destinations track instead spend the second year at the University of Oulu, Finland. The Strategic Communication master's offers a second-semester dual-degree exchange with Cardiff Metropolitan University (UK) or UWA in Perth, Australia, and reports a 93.3% graduate employment rate one year after completion.
Optional dual-degree exchange
Second-semester study abroad at Cardiff Metropolitan University (UK) or UWA in Perth, Australia, earning an additional specialisation credential alongside the IULM degree.
Tuition fee and hostel estimate
Year-wise cost data is not currently published for this program.
Training & support
Practical training & industry exposure
IULM's Career Service and Business Relations Office arranges curricular and extracurricular internships (minimum two months full-time) across public relations, communication, advertising, marketing, tourism and publishing, which students in Corporate Communication and Public Relations can take in place of an elective activity. The dual-degree Master's in Hospitality and Tourism Management sends students choosing the Hospitality and Tourism Management specialisation to the University of Central Florida's Rosen College of Hospitality Management (ranked 1st in the US and 2nd internationally for hospitality and tourism programmes in the 2026 ShanghaiRanking subject tables) for their second year, with 14 exchange destinations worldwide and the option to earn a Certification in Hotel Industry Analytics (CHIA); students choosing the Sustainable Destinations track instead spend the second year at the University of Oulu, Finland. The Strategic Communication master's offers a second-semester dual-degree exchange with Cardiff Metropolitan University (UK) or UWA in Perth, Australia, and reports a 93.3% graduate employment rate one year after completion.