Academic structure, teaching phases, and curriculum for Bachelor's Business and Management at Wenzhou-Kean University.
Marketing (B.S.)
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Tuition fee
CN¥88,000 (International students)
Estimated hostel fee with food
Check with university
Teaching phases
4-year programme in College of Business and Public Management
Wenzhou-Kean campus, 88 Daxue Road, Ouhai District, Wenzhou. UG graduation includes prescribed Chinese-language and culture credits. U.S. exchange is an opportunity subject to separate approval, not a compulsory phase or guaranteed entitlement.
Tuition fee and hostel estimate
Year-wise cost data is not currently published for this program.
Training & support
Practical training & industry exposure
Programme plans show different forms of academic practice. Design and Architectural Studies use portfolios and studio work; science programmes include disciplinary course and laboratory preparation. Educational Administration includes two required practicum/internship courses and a comprehensive assessment, while Psychology’s Human Behavior and Organizational Psychology option is an academic master’s route. These curriculum elements do not guarantee a paid placement, a particular employer or professional registration. Applicants should ask the department about the actual project, placement and prerequisite conditions for their own route, particularly where an internship or regulated professional activity is involved.
